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AI from
day one.
We're iteratively building Tap & Rate's reputation management platform for hospitality - operations, sales, finance, and service delivery. AI woven through every layer, not bolted on after the fact.
Ashfia Tough
August 2026
Platform stack
Registration dashboards, tone controls, and a shared control plane that feeds every agent and workflow.
Virtual CSMs that draft outreach, surface upsells, and arm renewals with evidence - not anecdotes.
Autonomous review replies and analytics running 24/7 across Google and TripAdvisor - no extra headcount.
Invoicing, reconciliation, and risk scoring tied to commercial outcomes - not just review metrics.
Iterative by
design.
Ship working AI to production in weeks, prove commercial impact, then expand. Data and learnings compound - so the product gets sharper as it grows.
Delivery loop
What the product
does.
Review operations
Autonomous Google and TripAdvisor replies across hundreds of hospitality venues. Every response is personalised, on-brand, escalated when sensitive, and lands within 24 hours - no night shift.
Sentiment intelligence
Nine-month trend packs that explain why sentiment is moving, not just what changed. CSMs walk into renewals with a narrative, verified quotes, and actionable recommendations.
Virtual CSM
Portfolio health scoring, churn risk, proactive upsell triggers, and outreach drafts. Humans keep the judgement calls; the agent does the portfolio sweep.
Finance & onboarding
Automated invoicing, payment reconciliation, and a registration dashboard that captures tone, promos, and billing flags once - every agent reads the same structured record.
Trust and
quality.
This isn't a chatbot bolted onto a legacy stack. Every AI component is deterministic, auditable, and commercially justified.
- Client-specific tone guides and promotional hooks - no generic LLM slop
- Escalation flagging for sensitive reviews before anything posts
- Deterministic workflows with audit logs at every step
- Operator visibility: what ran, what escalated, and why
Results that
earn their place.
Sub-24h review SLA
Personalised replies before the next trading day. No overtime, no extra hires.
Insight-led renewals
Nine-month analytics packs competitors cannot replicate.
Consistent brand voice
Approved tone on every reply, backed by guardrails and audit logs.
“We kept the tone our clients expect and gained headroom to sell more. The analytics packs alone have changed how we run renewal calls.”CEO, Tap & Rate
Want AI built into
your product?
We build iteratively, prove value at each step, and expand when it makes commercial sense. No big-bang rewrites.